Feb 16, 2021Living in GratitudeI was having a conversation with a friend this weekend about the Dodgers in the playoffs, and it reminded me of a Homily I heard last year at Mass here in Pasadena right after the Dodgers lost their chances to get to the series. [Father Tony] talked about his love…Gratitude2 min readGratitude2 min read
Feb 16, 2021Why are Fads So Popular?I came across an article on the Most Memorable Fads of the Last 10 Years. I don’t know if they were the MOST memorable, but I do remember them. Let’s see if you do: In 2010 Angry Birds was the mobile game you couldn’t put down and we all spent…Fads2 min readFads2 min read
Feb 16, 2021My Kind of HolidayDo you drink beer? I don’t anymore. But, hey! If I did, today would be the day to drink it. Why? Because it’s National Drink Beer Day! Aren’t you glad I told you? :) According to the Brookston Beer Bulletin, it all started back in 2012. According to their website…Unique Holidays2 min readUnique Holidays2 min read
Feb 1, 2021“Sea Kelp”I’m a fan of the show Frasier — you know, the spin-off from the hit show “Cheers”. Although the show ended almost 20 years ago, I watch re-runs just about every night before I turn off the lights and go to sleep. There’s an episode where Diane Chambers (the bar…Marketing Help2 min readMarketing Help2 min read
Feb 1, 2021My Marketing ‘Hero’About 10 years ago I was standing in the hallway of a hotel in Baltimore with my mentor Bill Glazer. …Marketing2 min readMarketing2 min read
Feb 1, 2021Patience…(and Test!)Today, let’s take a reality check to determine how clearly you understand what your prospects are thinking each time they listen to your marketing message or look at your advertisement. For instance: The owner of a local small business takes a leap of faith and contracts to run a weekly…Marketing3 min readMarketing3 min read
Jan 21, 2021The Lost Method to Say “Thank You”How often do you send a personal handwritten thank you note to someone? I was taught at very early on the value and power of sending a personal Thank You note. …Thank You Notes2 min readThank You Notes2 min read
Jan 21, 2021Do More of What Already WorksAs a Marketing Performance Strategist, I find that one of the biggest secrets to success in any business I come across (as it relates to marketing) is to look at what’s working and do more of it. Most entrepreneurs are conditioned to do the opposite. They have some things working…Marketing Performance2 min readMarketing Performance2 min read
Jan 21, 2021Just for TodayThis weekend I was going through some of my old files from way back when and came across this little list of ‘promises’ to myself that I thought you might enjoy. It’s called Just for Today. I think I got this from legendary sales trainer Tom Hopkins about 20 years…Personal Development2 min readPersonal Development2 min read
Jan 14, 2021One…If you’ve known me for any period of time, you know that I have long taught that the worst number in business is “One”, relating to the poor decision to rely on any one thing: One key client, one product or service, one marketing method or source of getting new…Marketing2 min readMarketing2 min read
