Borrowing Ideas

Craig Valine
2 min readNov 21, 2020


Do you sometimes “borrow” ideas?

I’m borrowing the idea for this email right now from Fred Gleek.

There are no new fundamentals. As the late Jim Rohn used to say, “Beware the man who says he manufactures antiques.

Antiques are old.

So are the principles of life and business. There no new ideas; just innovations from already existing principles.

Every day I come across some “guru” on Facebook or YouTube or Instagram claiming they’ve “discovered THE secret.”

It’s fine that THEY have discovered it. But, what I also realize is, they give no attribution to where or from whom they’ve discovered it from.

True “gurus” and experts aren’t hesitant to give out the names of their sources!

You will often find me quoting from Dan Kennedy, Jay Abraham, Frank Kern, Michael Levine, Scott Evans, and a whole bunch of others I have learned from over the years.

I am who I am because of the teachings and relationships with these people.

If you claim to be an expert in your niche or industry, I suggest you liberally give credit any and everywhere that credit is due.

It doesn’t make you look worse, it actually makes you look better.

Another quick example of the concept.

Tony Robbins has built himself a HUGE empire on the work of Bandler and Grinder, the 2 original guys behind NLP.

As I understand it, Tony has always been very willing to give them credit. Good on him!

What about you?

Do you take ideas and claim they are your own knowing that they’re not? In doing so, do you hope no one finds out??


You don’t need to have invented the wheel to benefit and use them for your comfort and enjoyment. Or to show others how to do the same.


When teaching, instructing or “guruing” make sure to give credit where credit is due.

It makes you look BIGGER, not smaller.

People are interested in you because of how YOU look at and INTERPRET an idea. You don’t have to be the one who invented the concept to apply it most effectively.

You also don’t have to be the person who invented a concept to generate the greatest amount of wealth from that concept.

Compare the net worth of the NLP founders to that of Tony Robbins . . . you’ll see what I mean.

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Craig Valine

Los Angeles Area Marketing Performance Strategist, Investor, Coach |