In my 25 years as a Marketing Performance Strategist, I find that most people I come across who are in business for themselves are only making about 10% of their potential income. That means, that 90% of their profit potential is just being wasted, lying there in wait.
There may be a few reasons for this, but I find in most cases it boils down to one primary reason: Failure to master marketing.
Like it or not, marketing IS your business, first and foremost. That “thing” you do or sell in your business is important. But, more important is the customer who buys that thing you do or sell. Without marketing, you have no customers to buy.
If you have no customers to buy product or service, well, you have a nice hobby.
I think a lot of people are afraid of marketing. In it’s simplest form, marketing is:
- The process of targeting and acquiring a new customer
- Maintaining an ongoing relationship with that customer, and
- Bringing substantial benefit to both the customer and your business over and over for the life of the relationship.
Frankly, if you’ve ever had a loving relationship with another human being, that’s all this formula is. It’s about building the like-know-trust factor as quickly as possible with the “right” people, and providing benefit to both of you for as long as possible.
I’ll break this scenario down in a future email or video post, but ANY long term relationship starts and exists under the same formula shown above.
The question for you is: Are you really satisfied with the money you’re making from your business? Or, do you know in your heart that there is a lot more money to be made if you just focused more on marketing?
If you’re not satisfied, I invite you to reach out to me and let’s talk. It cost you nothing to have a conversation with me. :)