Keep on Keepin’ On Until They Say “Stop”

I am Honorary Life Member of both the Pasadena and California Junior Chamber of Commerce (aka “Jaycees”). If you’re not familiar with the organization, it’s a member-service organization whose purpose is “leadership training through community service.”

In other words, the organization creates and improves leaders through community involvement.

One of the biggest challenges the Jaycees have always faced, around the world, is attracting new members (their version of “customers”).

Over the years, I have noticed a damaging flaw in many of the membership teams who were responsible for getting prospects to join.

They would invite guests to meetings and functions, and if they didn’t join that night, they never contact them again! They didn’t “keep on keepin’ on” with their sales and marketing efforts, and thus, lose these prospects forever.

Isn’t that crazy?

I hated seeing this… mainly because I once held a membership position in the Jaycees for a one-year term… and during that year we recruited over 171 new members!

That was huge!

What to know how my team did it? We constantly worked our list of prospects until they said, “stop calling me!” We kept on calling until they said “Stop!”

Every function we held to attract new members had a guest sign-in sheet. They had to put their name, address, phone, and how they heard about the Jaycees.

The more information we had on them and their interests made it easy to invite them to the function that would be most beneficial to them. Then, once they had a great experience, hopefully they would join.

We constantly worked our list. But, that’s not my main point here.

The main point is: Sometimes the opportunity you’re offering your prospects IS RIGHT FOR THEM, but the timing isn’t.

Your prospect’s desires and circumstances constantly change.

==> Sometimes, it’s a money issue.

==> Sometimes, it’s a timing issue.

==> Sometimes, it’s a priority issue.

==> Sometimes, it’s a “I don’t have enough information issue”

People’s lives keep changing. By merely showing regular interest and continually communicating with your prospects — for however long it takes — and by making compelling offers they can’t refuse — you increase your chances for prospering.

So, I hope my message is clear. If someone inquires about your product or service, but doesn’t buy right away… it doesn’t mean they’re not interested.

Life is a moving parade. Keep on keepin’ on by contacting them on a regular basis until they say “STOP!” or…until they’re ready to buy.

By the way… If you want more money, more clients, and more success from your business, it is time to seize this opportunity now.

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