One…

  • You should be educating yourself through constant reading, study, seeking and processing valuable information on marketing methods and media that go beyond the ones you presently rely on and that you are unfamiliar with.
  • You should be aggressively diversifying the way you get customers. Again, I have long preached, “Diversity creates stability.” This should be your number one priority, not put on the back burner.
  • You should break away from being only an “online” business or only an “offline” business. If all your marketing is done online, add offline as part as your strategy. If you’re currently only offline, go online. Remember, “Diversity creates stability.

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