One…

  • You should be educating yourself through constant reading, study, seeking and processing valuable information on marketing methods and media that go beyond the ones you presently rely on and that you are unfamiliar with.
  • You should be aggressively diversifying the way you get customers. Again, I have long preached, “Diversity creates stability.” This should be your number one priority, not put on the back burner.
  • You should break away from being only an “online” business or only an “offline” business. If all your marketing is done online, add offline as part as your strategy. If you’re currently only offline, go online. Remember, “Diversity creates stability.

--

--

--

Los Angeles Area Marketing Performance Strategist, Investor, Coach | https://tinyurl.com/craigvaline

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Shopify Website Development Companies in USA

What happened this week?

Become Insight-Driven or Irrelevant!

The Customer Epic #12 — Review

The Hats of SEO: Black Hat vs White Hat SEO

The Hats of SEO- Black Hat vs White Hat SEO

Video Marketing Is The Future — Is Your Business Doing It Properly?

In-Flight Content Guide: Making the Most of Your Content Journey

I am flooded with posts about the changes to the Medium Partner Program

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Craig Valine

Craig Valine

Los Angeles Area Marketing Performance Strategist, Investor, Coach | https://tinyurl.com/craigvaline

More from Medium

Ease, Our Natural State

Wide-Awakeness as an Antidote For…

Meet the Chef: Alex Napolitano of Prospect at Scribner’s Catskill Lodge

Inside+Out Upstate NY Interview with Alex Napolitano | Scribner’s Lodge

Modern Activism and Technology