“Sea Kelp”

Craig Valine
2 min readFeb 1, 2021

I’m a fan of the show Frasier — you know, the spin-off from the hit show “Cheers”. Although the show ended almost 20 years ago, I watch re-runs just about every night before I turn off the lights and go to sleep.

There’s an episode where Diane Chambers (the bar maid from Cheers) visits Frasier for dinner with his father Martin, Niles, and Daphne where she’s telling a story. It goes like this:

Diane Chambers: So there I was on the balcony of my Malibu beach house when a pod of whales passed by. I knew I had to commune with these gentle giants, so like a flash I was on the beach scrambling to my kayak. But cruel fortune interceded when not twenty yards offshore I suddenly discovered myself entangled in an enormous bed of, of, um…

Niles: Sea kelp.

Diane Chambers: Exactly right. Sea kelp.

Martin Crane: Oh ho, that’s funny. I thought he said “Seek help.”

— —

If you know the relationship between Diane and Frasier, you know why that’s funny.

Why am I sharing this with you?

I was chatting with a friend this morning in my driveway. He’s doing some finish carpentry for us. He said, “You know. I have a lot of friend who could use your marketing help. Should I send them your way?”

After asking him a few questions about these people, I said “the ideal people I can help are those who are seeking help.

I then said, “there are many people who NEED my help, but they do not necessarily WANT my help.

Think of the person who NEEDS to lose weight, stop smoking, or stop drinking.

No one can help them because they are not seeking to stop that behavior.

Only those who are seeking will find what they are looking for.

My best member or client is the one who is either: (a) Sick and tired of being sick and tired, or (b) who is constantly striving to improve their lives, their business, and their income.

Otherwise, my messages fall on deaf ears.

If you’re sick and tired of being sick and tired — or — you are the kind of person who believes in constant and never-ending improvement…

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